FOR IMMEDIATE RELEASE

July 16, 2010

 

ATTENTION: ALL WORKING MEDIA, CAMERA CREWS AND STILL PHOTOGRAPHERS

***MEDIA ALERT***MEDIA ALERT***MEDIA ALERT***

 

Fremont Street Experience Welcomes The Bullrun USA 2010 Rally

Exotic and Tricked Out Cars to Cross the Finish Line Tonight

WHAT:

Fremont Street Experience is the finish line for the Bullrun USA 2010 Rally which started last Saturday in New York City, with Kim Kardashian as the official Flag Girl. Some of the more notable participants are rapper/actor Ice-T and his wife Coco. Also, Fremont Street Experience President Jeff Victor will be driving car number “702” for the last leg of the rally, from Scottsdale, Ariz. to Las Vegas. Welcoming the Bullrunners are The Cuban Brothers, a band known for whipping the crowd into a frenzy. They will be performing a free concert for the Bullruners and celebrities, and the public is invited to attend, too.

The Bullrun USA 2010 Rally is a glamorous and high profile “luxury lifestyle” automotive rally. Each year up to a 100 cars, driven by celebrities and individuals from around the world, embark on an epic seven-day rolling road-trip for an unforgettable adventure. With overnight stops this year in Cleveland, Chicago, Omaha, Boulder, Telluride, Scottsdale and Las Vegas, Bullrunners make their way from one checkpoint to the next, only learning their next destination that day. This live rally event is filmed for a Speed Channel TV show entitled “Cops, Cars & Superstars” which is hosted by former WWE wrestler Goldberg. The show airs in 96 countries and is now in its seventh season.

WHEN:

Tonight - Friday, July 16
8:00 p.m. – The Cuban Brothers concert begins
8:30 p.m. -- Drivers crossing the finish line
10:00 p.m. – Parade of Cars down Fremont Street Experience

WHERE:

Fremont Street Experience - 3rd Street Stage

PHOTO + Cars competing in the Bullrun USA 2010 Rally crossing the finish line
+ Several celebrities will be attending, including drivers Ice-T and Coco
OP: + A parade of exotic and tricked out cars leaving Fremont Street
+ Fremont Street Experience sponsored car, #702 driven by Jeff Victor, president of Fremont Street Experience for the last leg of the rally.

Please contact Mindy Eras of Preferred Public Relations if you plan on attending or sending a camera crew or photographer. Your name is needed for security clearance.

MEDIA CONTACT:
Mindy Eras
702-254-5704 (office)
702-576-7968 (cell)
mindy@preferredpublicrelations.com