International Skin Care Brand Hormeta Selects Harrah’s Las Vegas for U.S. Store Debut


The Award-Winning Swiss Brand Opens First Ever Retail Stores at Harrah’s Las Vegas and D Gates at McCarran International Airport


Las Vegas – . 20, 2011 — Hormeta, a leading high-end internationally-known cosmetics line in Europe and Asia, is expanding into the United States with its first ever retail store at Harrah’s Las Vegas and an outlet at McCarran International Airport at the D Gates. This expansion to the Las Vegas market was developed through an exclusive joint venture between Hormeta and Las Vegas-based Icon Tech & Enterprises.

The Harrah’s location is open for business and will host its official grand opening Tuesday, Sept. 27 at a private event with Harrah’s Las Vegas executives and Hormeta store owner Ohad Elimelech. In honor of the grand opening of the Harrah’s store, Hormeta has partnered with Nevada Cancer Institute to support care and services for patients and its research efforts. Throughout the year, Hormeta will donate to the organization. Nevada Cancer Institute reduces the burden of cancer for Nevada through innovative and collaborative research, education and patient care.

Hormeta is a front-runner in the skin care industry and creates its products through scientific expertise, innovative formulas, research and development. Products include anti-wrinkle, gentle care for sensitive and blemished skin, youthful and normal skin, and impurity and oily skin lines. Hormeta products are clinically proven and made with pure ingredients that include plants, fruit, and botanical extracts. Infused with the best of what nature has to offer, Hormeta products range from Cleansing Beauty Milk, Hydro Mineral Light Moisturizer to a Hand Treatment with Swiss Alps Plant Extracts, Gentle Skin Cream with Gingko Extract and Night Rebalancing Fluid, to name a few.

“Las Vegas is the natural choice to introduce Hormeta to the U.S.,” said Ohad Elimelech, founder and owner of Icon Tech & Enterprises. “The brand is well-known abroad and I believe that Las Vegans, once they experience the diversity of Hormeta products, will become loyal customers of the brand just as Europeans and Asians have enjoyed our line for years. At Hormeta Las Vegas, we will provide only the most upscale service and high-end shopping experiences synonymous with our high-quality brand.”

Hormeta was most recently recognized with the 2011 H. Pierantoni Prize for Innovation from Les Nouvelles Esthetiques, the most influential industry magazine for estheticians in the world

“Harrah’s Las Vegas welcomes Hormeta to the property and will provide access to one-of-a-kind product in the U.S,” said Keith Burns, director of retail at Harrah’s Las Vegas. “We are pleased to offer Hormeta as an added experience to guests looking for high-quality skin care products in a beautifully-designed space.”

Hormeta is located in the Harrah’s main lobby and is open seven days a week from 10 a.m. to 10 p.m. The telephone number is 702-778-4661. For more information visit

About Hormeta
A joint venture between Hormeta and Icon Tech & Enterprises was established to bring the cosmetics line to the United States. Founder and owner of Icon Tech & Enterprises Ohad Elimelech introduced the all-natural Swiss brand to Las Vegas, which is already a leading high-end, internationally-known cosmetics line in Europe and Asia. Hormeta products are made with pure ingredients that include plants, fruit and botanical extracts and include lines for oily, aging, blemished, and normal skin. The new stores inside Harrah’s Las Vegas and McCarran International Airport at the D Gates will provide the most upscale service and shopping experience. For information on Hormeta, visit

About Harrah’s Las Vegas
Harrah’s Las Vegas offers something for every guest with more than 2,500 hotel rooms and suites, 87,000 square-feet of casino space, a state-of-the-art Sports Pit with live gaming and sports betting, and more than 25,000 square-feet of meeting and convention space. Seven restaurants encompass everything from Toby Keith’s ‘I Love This Bar & Grill,’ which offers an all-American menu and live music nightly, to the upscale setting of The Range Steakhouse, a romantic venue with breathtaking views of the Strip. Harrah’s outdoor bar, Carnaval Court, brings high energy to the Strip with live music and some of the world’s top flair bartenders who juggle and pour to perfection. A wide variety of entertainment options range from the comedy-magic of Mac King, to stand-up performances at The Improv, to the longest-running tribute show in the world, Legends in Concert. For more information, visit Find Harrah’s Las Vegas on Facebook and follow on Twitter.

Harrah’s, along with all Caesars Entertainment Las Vegas resorts, including Caesars Palace, Planet Hollywood Resort & Casino, Paris Las Vegas, Flamingo Las Vegas, Bally’s, Rio All-Suite Hotel & Casino, Imperial Palace and Bill’s Gamblin’ Hall & Saloon, proudly prohibit adding hidden resort fees to hotel guest room rates. For information on No Resort Fees, visit Journalists may access media materials and request high-resolution images at


# # #

Media Contact:
Jennifer Polito
Preferred Public Relations



Company | Services | Clients | Testimonials | Agency News | Awards | Case Studies | Gallery

©2009, Preferred Public Relations
2630 S. Jones Blvd. Las Vegas, NV 89146