FOR IMMEDIATE RELEASE
August 8, 2011
White Star Marketing, LLC Selects Preferred Public Relations
as Agency of Record for Public Relations Initiatives
Global Marketing Team Now in Place for VIVID Vodka
Las Vegas, Nev. – Aug. 8, 2011 – White Star Marketing, LLC. hires Preferred Public Relations to handle public relations efforts including strategic planning, promotions and media relations for the new VIVID Vodka. Preferred Public Relations joins The Cimarron Group who are managing all aspects of consumer and trade marketing, including traditional, digital and social, to introduce the trendy super premium brand.
“Together Preferred Public Relations and The Cimarron Group are the ideal team to brand and build a fan base with our vodka,” says Gino LoPinto, President of Sales & Marketing for VIVID Vodka. “The industry leaders were chosen to represent VIVID Vodka due to their vision, creative thinking and results-driven approach to both marketing and public relations.”
“We are pleased to have our experienced team assembled and ready to introduce VIVID Vodka,” says Carmine (Sam) Marasco, CEO/President of White Star Marketing. “The allure, premium taste and seductive packaging of VIVID Vodka will become a requested lifestyle choice vodka by consumers across the country.”
About VIVID Vodka
VIVID Vodka is a smooth tasting, crystal clear super premium vodka from White Star Marketing. Its personality is hip, provocative, edgy and playful and it has earned a score of 90 from the Beverage Testing Institute. VIVID Vodka is made in America from wheat grain grown in the Great Plains, using pure Cascade Mountains water. Distilled five times, VIVID Vodka is filtered though 12,000 pounds of virgin coconut husks, then further micro-filtered to smooth out the peaks and valleys. VIVID Vodka is distributed by Wirtz Beverage in Nevada and Young’s Market Company in the other ten western states including Hawaii. For more information, visit vividvodka.com or call (702) 491.4466. Friend us on Facebook.com/vividvodka or follow us on Twitter.com/vividvodka.
White Star Marketing, LLC.
White Star Marketing, LLC. operates two offices, San Diego and Las Vegas. Its primary business is lifestyle marketing of premium spirits to nightclubs, restaurants, bars and resort/hotels. For more information, call (858) 678.0078.
About Preferred Public Relations
Preferred Public Relations is a full-service, award-winning public relations agency located at 2630 South Jones Blvd., Las Vegas, Nev., 89146. The agency opened its doors in 1999 and since has been hired to oversee and manage more than 400 grand opening events for new company launches. Preferred Public Relations implements strategic public relations campaigns to include branding promotions, grand openings and crisis communications. For additional information, please visit www.preferredpublicrelations.com, or call (702) 254-5704. Friend us on Facebook.com/PreferredPR and follow us on Twitter.com/PreferredPR.
The Cimarron Group
Founded over 30 years ago, The Cimarron Group is comprised of four distinct agencies that work together to expand brand fandoms: Traffic, Cimarron Entertainment, Cimarron Digital and Cimarron Asia. For more information visit www.cimarrongroup.com.
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For more information, please contact:
Jennifer Bradley
Preferred Public Relations
702.254.5704
jenniferb@preferredpublicrelations.com
