FOR IMMEDIATE RELEASE

RIVER ROCK CASINO HOSTS HOLIDAY TOY DRIVE

Guests can bring new, unwrapped toys to casino for $10 free play November 24 through December 16

GEYSERVILLE, Calif. – Nov. 20, 2008 – River Rock Casino will host its first holiday toy drive benefiting the North Bay’s three major toy collection programs: the Marine Corps’ Toys for Tots program, the Santa Rosa Fire Fighters’ Toys for Kids Program, and the Sonoma County Indian Health Project’s Winder Wonderland Celebration. This is the first year toys will be collected at the casino beginning November 24 and ending December 16. Guests can bring new, unwrapped toys to the front desk and receive $10 in free casino play. There will be a limit of one coupon per person, per day.

“We are pleased to support a number of our community organizations to help families this holiday season,” said Shawn Smyth, CEO of River Rock Casino. “Since the beginning, we have worked hard to be good neighbors and we want to make sure that families get the help they need this season.”

The mission of many of the toy collection programs is to collect new, unwrapped toys and distribute them as holiday gifts to children in need. The goal is to provide a message of hope that will motivate kids to grow into responsible, productive, citizens and community leaders.

ABOUT RIVER ROCK CASINO
River Rock Casino is Sonoma County's 24-hour entertainment destination offering spectacular views of the Alexander Valley. Voted “Best Entertainment Venue in the North Bay” by Northbay biz readers, the 62,000 square foot facility offers 1,600 state-of-the-art slot machines, including video poker and progressives as well as 27 tables featuring Pai Gow Poker, Three Card Poker, Texas Hold ‘Em and Blackjack. The entertainment destination also provides several non-smoking gaming rooms for guests who prefer a smoke-free environment. River Rock Casino offers multiple amenities including restaurants, bars, live entertainment, the historic and contemporary Pomo Tribe art collection and Spirit gift shop. For more information, call (707) 857-2777 or visit www.riverrockcasino.com.

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For more information, contact:
Rina Foster
Preferred Public Relations & Marketing
(702) 254-5704
Rina@preferredpublicrelations.com