Michele D. Tell-Woodrow
Chief Executive Officer and Co-founder
Preferred Public Relations
Special Publication to In Business Las Vegas
November was hectic for Michele D. Tell-Woodrow, CEO and co-founder of Preferred Public Relations, an 8-year old firm that encompasses a myriad of PR disciplines. "We had the great fortune of creating and implementing many high-profile public relations campaigns last month, launching The M Resort, Spa and Casino on the south Strip, imploding the New Frontier; announcing The Plaza from New York, which is launching in Las Vegas; and turning the Eiffel Tower at Paris Las Vegas red to announce the arrival of the 2007 Beaujolais nouveau," Tell-Woodrow said. "It's been exciting and rewarding to work on campaigns that spark such an international interest in Las Vegas."
The company was also recently selected to become a member of IPREX, one of the world's largest public relations networks, she said, and has also expanded its headquarters to 5,100 square feet of space to better accommodate its 28 employees.
Not bad for a company founded by Tell-Woodrow and her husband on the kltchen table of their townhouse. "It's been an incredible experience building the agency."